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How to Create Strong Pinterest Pin Descriptions

First, this is not how to create Rich Pins. This is how to make your Pins strong and pinnable based on their description.

For those of you that don’t know much about me, I am Laura from This is my third blog. My first was a teacher blog. My second was a Mommy Blog I had to stop blogging at due to my difficult second pregnancy. Now I have rebranded my second blog to create Mom Envy. I am starting over from scratch and working hard to rebuild my Pinterest following to what it was previously.

Pinterest is one of the biggest traffic drivers for my blog. In my previous blog, it was probably 90% of my traffic. I have past pins that have been pinned thousands of times. So now that I have started my new blog, I have put a lot of focus on my Pinterest Images. I made a video today to show you the process I use. Did you know that Pinterest brings more traffic to blogs than Facebook, Twitter, and Instagram? Because of the algorithms of the other platforms (and Instagram’s no link in captions), Pinterest can be your biggest traffic driver if used correctly. Unlike the other three platforms, pins have a much longer shelf-life. A pin only gains popularity over time. Another positive aspect about Pinterest is that it brings new readers which means you may new followers and faithful fans.

In addition, I finally created my Mommy Blogger group pin boards. If you don’t know what a group board is, it’s a way to get your Pins more action. It works just like your regular Pinterest boards: you will pin a pin to the group board that makes the most sense for your pin. But instead of just being the only pinner, there are other contributors as well that are pinning their content. Anytime someone new follows one of the Pinterest group board members, they will be following the group board. This means the group board will grow followers more quickly than a standard board. In addition, the goal of the group board is also to support each other. So your Pin may be repinned by group members.

The rules are simple. If you Pin something to the group board, you have to Pin something from the group board onto one of your boards. That’s it! So you don’t have to Pin every single item someone else Pins onto your boards (although you can pin more if you’d like – I generally Pin most everything that I am interested in from group boards).  Currently, the group boards I have available are:

  • Free Planner Printables
  • Recipes
  • Money-Saving Tips
  • Babies & Kids
  • Home Inspiration
  • Organization
  • Holidays
  • Crafts
  • Free Printables

You can see the boards here:

E-mail me at: [email protected] if you’re interested in joining a group board. Please send me a list of which board(s) you’d like to join and your Pinterest account name. Before I can add you, you must follow Mom Envy on Pinterest so that it’s possible for me to add you.

Feel free to share this post with other bloggers. Since this is my first blogging how-to video, I don’t have a category or anything yet on my blog. But since some people wanted to know how I create my Pinterest pins, I thought I would make this page to explain it easier.

Here’s the how-to video. For those of you that prefer written directions, continue below the video.


How to Create Strong Pinterest Pin Descriptions

  1. Design a pinable pin (use Canva or another program. I use Photoshop).
  2. Insert your Pin into your blog post.
  3. Under title – Change the title to include the main name of the Pin that is for SEO purposes. I also include my blog name in all of my pins.
  4. Go to pinterest and search for what you think someone would search to get your pin. For example: peanut butter dessert.
  5. Then look at the keywords that come up on Pinterest. (circled in red above).
  6. Go back to the title of your image in your blog.
  7. Add more keywords using either a comma or a period to seperate the words. It’s up to you if you want to list them with a comma or if you want to include them more into a narrative sentence. Limit your keyword use to 4 keywords. For example, I would add: easy dessert, no bake dessert, reeses dessert. If you want to write it more like a narrative, you could say: Make this easy no bake dessert – who doesn’t love a Reese’s dessert? It looks odd for a title, but some browers pull the title and some pull the alt-text.
  8. The other two things you can add to your Pinterest description are a call to action (such as read more, check out the video, etc) and a link to the post. Mobile users can find the hyperlink helpful because it means a lot less clicks.
  9. Now copy the title (all of it!).
  10. Paste it under alt-text. How to create strong pinterest pin descriptions from Mom Envy. Blogging how to. New bloggers. How to use Pinterest for bloggers. Pinterest for bloggers. Pinterest tips for bloggers.
  11. Insert into your blog post.
  12. After you have published your post, go back and Pin your pin.
  13. **I paste the same title under EVERY single image on my blog post. That way if someone chooses to Pin another image on my post, it still has a strong description.


Want to remember this tip for later? Pin it.